Air Jordan 4 "Bred Reimagined" came back on February 17, 2024. This reimagined version was officially released on February 17th, 2024, and was available in full family sizes. It marked the first time this particular AJ4 introduced the "Bred" colorway with new material iterations and packaging, re-engineering the shape, fit, and feel back to the original '89 specifications. The sneaker's color scheme combines rich black leather with hits of Fire Red, making it a versatile addition to any collection. The retail price was set at $215.
The Air Jordan 4 "Bred Reimagined" is a modern reinterpretation of the iconic "Bred" colorway, combining classic elements with fresh updates. This sneaker features premium, full-grain leather, a departure from the nubuck material used in the original 1989 release.
The Air Jordan 4 "Bred Reimagined" is not just a sneaker; it's a piece of basketball and sneaker culture history, reimagined to bridge the past with the present. The original Air Jordan 4 "Bred" (Black/Red), also known as "Black Cement," was first released in 1989 and is one of the most iconic colorways in the Air Jordan series. This sneaker was famously worn by Michael Jordan during the 1988-1989 NBA season, a pivotal year in Jordan's career that saw him making significant strides toward becoming the legend he is today.
The Air Jordan 4 was designed by Tinker Hatfield, who introduced several groundbreaking features at the time, including over-molded mesh netting for improved breathability and the "Flight" logo on the tongue, signifying a new era in performance design. The "Bred" colorway, with its stark black and red accents on a cement grey base, was immediately distinguished by its bold, aggressive aesthetics, perfectly encapsulating Michael Jordan's playing style.
The 2024 "Reimagined" version of this sneaker pays homage to the original's legacy while updating it for modern sensibilities. This includes premium materials, refined craftsmanship, and an emphasis on recreating the fit and feel as closely as possible to the 1989 release. The decision to use full-grain leather instead of the original nubuck and to reintroduce Nike Air branding are nods to the sneaker's heritage, appealing to both long-time enthusiasts and a new generation of fans.
The release of the "Bred Reimagined" is a testament to the enduring popularity of the Air Jordan 4, showcasing how classic designs can be revitalized with contemporary touches while still honoring their roots. It encapsulates a moment in sneaker history, reminding us of Michael Jordan's legacy and the cultural impact of the Air Jordan series on and off the basketball court.
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